Through Good Times and Bad: Managing Strategic Partnerships

Authors

  • Kenneth Embry Saint Leo University
  • Helen MacLennan Saint Leo University

Keywords:

Case Study, industrial properties, market downturns, real estate, strategic partnership, creation of partnerships, management of strategic partnerships

Abstract

Condev Commerce Centers, Inc., formed in 1979, was created by Condev Inc. to develop and invest in industrial properties in the Orlando, FL market. Condev Inc. had been active in the market for decades as a major residential apartment developer and was seeking to diversify into the growing market for commercial warehouse and business space in Central Florida. In the early 1980s, Florida was beginning to recover from its latest real estate bubble, during which Condev had lost many of its properties through foreclosure. But, Condev still had a good reputation along with some working capital and access to credit. Surviving the newest real estate market downturn would also depend on the creation and management of strategic partnerships.

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Published

2018-09-01

Issue

Vol. 15 No. 1 (2018)

Section

Cases

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