Café Marignan
Keywords:
hospitality industry, family businessAbstract
At a family business, a small neighborhood bar, annual revenues are declining and business is stagnant. The owner is wondering what the reasons for the decline are, how revenues can be returned to previous levels, and how the family business strategy can be aligned to be successful in the future. He is especially worried that he might be missing changes in the needs of the customer base, and wants to make sure his operations stay fresh and “with the times.” The owner consults with his daughter, a senior business student, to discuss the situation and develop solutions.
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Published
2020-04-16
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