Café Marignan

Authors

  • Marko Horn Valdosta State University
  • Harry M. Beverly Valdosta State University
  • Anke Poncelet Café Marignan

Keywords:

hospitality industry, family business

Abstract

At a family business, a small neighborhood bar, annual revenues are declining and business is stagnant. The owner is wondering what the reasons for the decline are, how revenues can be returned to previous levels, and how the family business strategy can be aligned to be successful in the future. He is especially worried that he might be missing changes in the needs of the customer base, and wants to make sure his operations stay fresh and “with the times.” The owner consults with his daughter, a senior business student, to discuss the situation and develop solutions.

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Published

2020-04-16

Issue

Section

Cases