Quality Cuisine To Go
Keywords:
case study, small business, profitable, successAbstract
The main character in the case decided to leave a secure position in the investment field to pursue the dream of owning a restaurant. She moved to a much smaller town to escape the noise and congestion of a large city. She thought the combination of a unique restaurant in that location and an emphasis on healthy low-calorie food would ensure the success of her business. Unfortunately, after almost two years of operation, the restaurant was still not profitable. She is faced with the question of what to do to make the business a success.
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