From 2nd Shift to the CEO's Desk: Dixie-Narco and the Doug Huffer Years
Keywords:
managerial case, CEO of Dixie-Narco, merged severalAbstract
Dixie-Narco is a managerial case that focuses on the progression of an individual's career as he goes from entry level management to President of the organization. The case chronicles the career path of Doug Huffer from college graduation to his final ascendancy to President and CEO of Dixie-Narco, a world leader in cold drink machine manufacturing. In addition to commentary on the different types of skills and skill levels necessary for a management career, the case also introduces the dynamics of mergers and acquisitions, as Dixie-Narco acquired and merged several
times during the case time period. The case emphasizes the importance of personal interaction between management, employee, and customer.
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