Comcast Corporation: Will the Future be Comcastic

Abstract

Comcast Corporation experienced a great deal of success throughout its history. The organization based its core business on fiber optic cable and in 2010 began to face an uncertain future due to advancements in satellite technology and due to the way consumers were accessing band width in order to satisfy their cable and Internet requirements. The case provides financial information and other key information on Comcast and on its competitors. The organization had a strategy that provided a competitive advantage
in the past, but as technology advanced, so did the requirements of the customers. In this case, Comcast s CEO needed to determine whether the existing strategy was still the best way to go, or whether, the organization needed to adopt alternative strategies. This case can be utilized as a tool to examine the industry and general environment. In addition, it can be utilized as a tool for students to examine an organizations core competencies to determine how it may come up with a strategy to achieve a sustainable competitive advantage. The case also identifies mergers and acquisitions that are taking place in the industry and would be a valuable tool in the discussion of Corporate Level Strategy.