Patricia Davis: Changing an Academic Culture
Keywords:
AACSB accreditation, emphasized excellence in teaching, Dean of School of Business, faculty research activities, faculty workload, caseAbstract
Patricia Davis, the newly hired dean of the Macklin School of Business at Kannapolis College, anxiously waits to hear if faculty will accept or reject her proposal. Davis aspires for the Macklin School to earn accreditation from the prestigious Association to Advance Collegiate Schools of Business (AACSB). Attainment of AACSB status will raise the profile of Macklin and make it more competitive in its bid to attract top students. The AACSB accreditation can only be reached, however, if the mission of Macklin is expanded to include an emphasis on faculty engagement in research activities.
This new emphasis would represent a marked change in the existing culture of the Macklin School. The School has always emphasized excellence in teaching, as evidenced by the faculty hiring process and tenure and promotion guidelines. Attainment of AACSB status would now require each faculty member to build a research portfolio, and some would have to start from scratch. While Davis had secured funding for research travel, she could not promise any pay increases for this increased faculty workload. Faculty are not always the most receptive when it comes to embracing change ... how would the Macklin faculty react to Davis 'proposal?
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