Preston City International Airport

Authors

  • Gwen F. Hanks University of Georgia
  • Bryan LaBrecque Clark Atlanta University
  • Thomas Garsombke Clark Atlanta University
  • Diane Fulton Clark Atlanta University

Keywords:

economic decline, external factors, case study, small municipal airport, solvency issues, government regulation, large capital expenditures, external constituents

Abstract

The Preston City International Airport is a small municipal airport located in Southern Georgia that is facing solvency issues, due mainly to a downturn in the economy. A brief history of its origination and development is presented. There are strategic management, marketing, financial, operational and external environment issues presented. Additionally, economic, and major governmental factors influence the growth and profitable operation of the airport. These internal and external issues require students to make major decisions using operational information. The business is profitable and growing. However, external political, economic,environmental, and social factors are now major issues facing top management. These issues include increased government regulation, required future large capital expenditures, and the participation of external constituents in the management of the business.

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Published

2014-09-01

Issue

Vol. 11 No. 1 (2014)

Section

Cases

License

Copyright (c) 2014 Authors Retain Copyright

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