Time to Break Camp?

Authors

  • Jonathan Krispin

Keywords:

SECRJ, Southeast Case research Association, Camps Timberlake, Meri-Mac, second-generation, investment, case

Abstract

 Adam, the second-generation owner of Camps Timberlake and Merri-Mac jointly operated both camps on the same campus, but now was faced with the reality that he had reached maximum capacity. He found another property about 20 miles away on which he might build a new camp facility, but there were significant risks involved. First, the investment required to construct a new facility was substantial. Second, he was concerned that separating the camps would weaken the bonds between them and might open up the possibility that he could lose campers to neighboring competitors. Finally, he felt that the strongest selling point of his camps was their shared culture and heritage. How could he separate them, enabling the potential for continued growth, without harming the culture of the camps?

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Published

2014-12-31

Issue

Vol. 14 No. 2 (2017)

Section

Cases

License

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