Reviving an American County via Technology & IMC: Aiken County, South Carolina and the Center for Hydrogen Research: A Vehicle for Economic Development

Authors

  • Frank Tian Xie University of South Carolina Aiken
  • Richard A. Heiens University of South Carolina Aiken

Keywords:

SECRJ, Southeast Case research Association, EDP, laboratory facility, new businesses, DOD, technological resources, case

Abstract

Fred E. Humes was Director of the Economic Development Partnership (EDP), a non-profit organization that serves Aiken and Edgefield Counties in the State of South Carolina, as well as the Director of the Center for Hydrogen Research, a laboratory facility in Aiken County with 30,000 square feet of leasable space.

Fred’s primary responsibility was to bring new businesses to the region, stimulate job creation, and grow the local economy. Within the boundaries of Aiken County lied the Savannah River Site (SRS), a DOD nuclear processing facility. In addition, there was the Savannah River National Laboratory (SRNL), a DOE research center, and several institutions of higher education.

While the area had an attractive natural environment and a supportive infrastructure for fostering research and development advances in alternative energy, the task of promoting the area was still quite challenging given a recent environmental disaster. The scientific and technological resources found in the community will need to be taken into consideration in developing an integrated marketing communications strategy to achieve the objectives of the EDP

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Published

2016-09-30

Issue

Vol. 13 No. 1 (2016)

Section

Cases

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Copyright (c) 2016 Authors Retain Copyright

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