Tri-Valley Church Has a CRM Problem: You Might Get Them to Come But Will They Stay?
Keywords:
SECRJ, Southeast Case research Association, ministries, congregational, Bible Study, alienation, caseAbstract
Tri-Valley Church has built an exceptionally strong reputation for its ministries, particularly those focused externally. Internally, many programs have been developed to meet congregational needs ranging from traditional Bible Study to cutting edge ministries aimed at strengthening marriages and managing family finances. In spite of these offerings, membership and attendance have stagnated. One famRedmerily’s experiences serve as the basis for the situation facing the Church Board, to acknowledge potential alienation of congregation members and to develop a plan for corrective actions.
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