Ajax Home Improvement Centers

Authors

  • Leonard Hostetter Northern Arizona University

Keywords:

SECRJ, Southeast Case research Association, intensive training program, marketing team, revenue profitably, Ajax Home Improvement Centers, case

Abstract

Ajax Home Improvement Centers, based in Kendall, FL is a chain of home improvement centers with 541 locations in the United States and revenue exceeding $15.5B. Melissa Santos was hired by Ajax Home Improvement Centers in June 2006 after graduating from the University of Central Florida. Following the completion of an intensive training program, Ms. Santos joined the Marketing Department, where she was promoted on several occasions as a result of her accomplishments. In 2014 she was promoted to Chief Marketing Officer with responsibility for leading “Project Flourish”, the acquisition of Starr – Rent – A Truck from private equity firm Sunlight Partners, by Ajax Home Improvement Centers. In support of the acquisition, Ms. Santos and her marketing team would have responsibility for developing a marketing strategy and implementing a marketing plan to drive incremental revenue profitably

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Published

2016-09-30

Issue

Vol. 13 No. 1 (2016)

Section

Cases

License

Copyright (c) 2016 Authors Retain Copyright

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