Is Anyone Making Money in Golf?
Keywords:
SECRJ, Southeast Case research Association, golf industry, retailing, Callaway GolfAbstract
The case outlines the declines the golf industry from manufacturing to retailing to the management of courses and clubs. Financial statements are presented for Callaway Golf, a manufacturer and for ClubCorp, a management firm owning and operating over 200 courses. A quick overview of the weakness in sports retailing is given. Finally, three course pros discuss their diagnosis of the industry, and what actions could bring golfers back to the course.
Downloads
Published
2016-12-31
Issue
Section
Cases
License
Copyright (c) 2016 Authors Retain Copyright
This work is licensed under a Creative Commons Attribution-NoDerivatives 4.0 International License.
Authors who publish with this journal agree to the following terms:
- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).
