MOORE HOUSE BED & BREAKFAST
Keywords:
strategy, performance decline, hospitality industryAbstract
Once held in high regard, Moore House Bed and Breakfast has seen its reputation and operational success diminish over recent years. This case observes how Owner and Innkeeper Wynne Moore faces the grim reality that he would likely have to sell his family business. Declining revenue and overall poor performance of this gem of a property have driven Wynne to the point of making a hard decision. Moore House Bed and Breakfast has been operating at a net loss for the past couple of years, and no longer was successfully leveraging its affiliation with a local university nearby.
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