MOORE HOUSE BED & BREAKFAST

Authors

  • Lonnie Jackson Henderson State University
  • Austin Diggins Henderson State University
  • Tiffany L. NcNeal Henderson State University
  • Robert Nix Henderson State University

Keywords:

strategy, performance decline, hospitality industry

Abstract

Once held in high regard, Moore House Bed and Breakfast has seen its reputation and operational success diminish over recent years. This case observes how Owner and Innkeeper Wynne Moore faces the grim reality that he would likely have to sell his family business. Declining revenue and overall poor performance of this gem of a property have driven Wynne to the point of making a hard decision. Moore House Bed and Breakfast has been operating at a net loss for the past couple of years, and no longer was successfully leveraging its affiliation with a local university nearby.

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Published

2024-01-26

Issue

Section

Cases