BENTON AUTO SALES, INC., AND THE CHANGING U.S. AUTOMOBILE MARKET
Keywords:
auto sales industry, industry analysis, strategyAbstract
Paul Benton was concerned. While sales in all sectors of the automobile industry had been increasing for the last 3 years, sales for his retail used vehicle dealership were decreasing. Located in Logan County, West Virginia, Benton Auto Sales, Inc. has 30 years of history in a region that had changed over that time. In addition, the retail automobile market had changed a lot over the last decade, with consumers doing more of their information search and sometimes their buying online. In face of the declining sales in his family business, Mr. Benton needs to decide what he should do. How can he help his business thrive again?
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