MANAGING FOR THE FUTURE: DREAMWORKS WRESTLING

Authors

  • Jennifer Mak Marshall University
  • Steve Shih-Chia Chen Morehead State University
  • Karen Doran Morehead State University

Keywords:

wrestling entertainment industry, marketing, business model

Abstract

This case study was about helping a newly established wrestling entertainment business select an ideal business format and make it thrive financially. The Alabama-based small entrepreneurial company had four partners with great passion for wrestling and marketing, but also limited funds and business experience. Past failures of other franchises, such as Xtreme Wrestling Federation, Amateur Championship Wrestling, and Disney Wrestling Organization, had made them extremely cautious about investing in a proper business model and strategies. They determined to do things correctly because failure is not an acceptable option. These four partners faced the challenges to identify the ideal business formation and effective marketing strategies for operating their wrestling entertainment business.

Image of the Journal cover

Downloads

Published

2021-06-30 — Updated on 2024-02-07

Issue

Vol. 18 No. 1 (2021)

Section

Cases

License

Copyright (c) 2024 Steve Shih-Chia Chen, Jennifer Mak, Karen Doran, Jennifer Mak

Creative Commons License

This work is licensed under a Creative Commons Attribution-NoDerivatives 4.0 International License.

Authors who publish with this journal agree to the following terms:

  1. Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.
  2. Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
  3. Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).