PURSUING ENTREPRENEURIAL PASSION AND PURPOSE AT THE TENNESSEE PEANUT COMPANY

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Keywords:

entrepreneurship, business start up

Abstract

This case leads students through the story of a bootstrapped startup business and its early organic growth. Students will have the opportunity to evaluate the next steps in continuing the business launch and can consider how earlier business decisions and experiences have led to the current business position. Key themes in the case study include entrepreneurial passion, purpose, and mindset, organic growth, high-growth, viral moments, branding, start-up resource limitations, and strategic pivots.

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Published

2024-01-28

Issue

Vol. 18 No. 2 (2021)

Section

Cases

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