THE PODCASTERS’ DILEMMA

Authors

  • Darin Gerdes Charleston Southern University
  • Kenny Embry Saint Leo University
  • S. Emory Hiott Charleston Southern University

Keywords:

podcasters, performance

Abstract

Two experts have begun podcasts in order to provide greater impact. In spite of their expertise, both have found themselves stymied by unexpected hurdles. How could this be so difficult? Amateurs were successful all the time.

 

Now they were at a crossroads. Should they continue or just give up? Einstein defined insanity as doing the same thing over and over and expecting different results. But what do they need to do differently?

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Published

2021-12-31

Issue

Section

Cases