DEMYSTIFYING INVESTMENT DECISION- MAKING: HOW BEST TO GUIDE A NEW INVESTMENT CLIENT
Keywords:
decision making, investments, financial advisingAbstract
Challenges existed for an investment adviser in guiding a client on how best to proceed with investment decision-making. These challenges were further magnified when the client was a potential new client with minimal background in investing. In this case, the founding principal of a comprehensive, fee-based registered investment adviser firm located in southeastern North Carolina considered how best to proceed. Through educating the new client on investment approaches and providing a means for various analysis, the adviser searched to maintain firm priorities of integrity and trust while aiding his new client on her most sensible portfolio options.
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