NO MONEY, MO’ PROBLEMS: ADVERTISITNG AND PROMOTION WITH NO BUDGET

Authors

  • Bryan T. McLeod Francis Marion University
  • Caroliniana Padgett Francis Marian University

Keywords:

law, marketing

Abstract

Southern Illinois Legal Services, of Sesser, Illinois was a non-profit law office that provided a full range of legal services to those who did not qualify for free legal services but couldn’t afford to pay the high costs of other legal services. The firm was started by two recent law school graduates, Derek Jordan and Kaci Myers. When Derek and Kaci decided to start the law firm, they had a marketing budget of $20 a month. Utilizing every channel possible, Derek and Kaci had to learn on- the-go how best to promote their firm to their target audience.

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Published

2021-12-31

Issue

Vol. 18 No. 2 (2021)

Section

Cases

License

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