CHOCOLATE COVERED CHERRIES DOT COM
Keywords:
entrepreneurship, small business, firm growthAbstract
Michelle Hill currently owns and runs two different businesses, a quilting shop in Barboursville West Virginia and Chocolate Covered Cherries.com. Chocolate Covered Cherries.Com produces hand dipped, ultra high quality, confections for customers and sells them on the internet. The company has experienced 100% growth every year for the last 4 years. She is also active in various family owned businesses. The rapid growth of her confectionary businesses has caused Michelle to reevaluate her business processes and rethink the way she organizes her time.
This case is based on an actual small business in the rapid growth stage. Expansion of a luxury goods provider is more complex than simply hiring more people and building more capacity. Although she can hire others to do the work she used to do, some of that work involved skills (e.g. self administered quality control) that are difficult to transfer to non-owner workers. Additionally, She developed her secret recipes though extensive testing and believes that they far exceed those of her rivals. Only a handful of her most trusted assistants know the ingredients and methods of preparation. This imposes capacity restrictions on her by-hand manufacturing process. Michelle wants to know what she can to do to expand without jeopardizing the quality of her Cherries.
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