CIRCUIT CITY STORES, INC.
Keywords:
electronics retail market, competitionAbstract
In September, 2008, as James Marcum took the helm at beleaguered electronics retailer, Circuit City, he faced considerable challenges. From the firms inception in 1949, it had built on a history of innovation and had actually developed the electronics superstore concept. Circuit City had been the market share leader for many years, but fierce competition had loosened the company s grip on the industry. By 2008, the company had given up considerable market share to Best Buy and saw sales and profits eroding. Additional pressure came from large discount retailers. In response to these challenges, the company made some changes, but these did little to affect Circuit City s free-falling stock price.
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