DINNER THEATER: GIFTS OF THE MAGI- WOULD THE GIFT BE GOLD OR COAL?

Authors

  • Timothy Redmer Regent University
  • A. Gregory Stone Regent University

Keywords:

entrepreneurship, hospitality management, dinner theater

Abstract

Jefferson Ledgenvood, a new member of SIFE, was confused! After all, he had already been a successful business man! This was a chance to establish a revenue stream for the organization which was horribly dependent upon the university to make ends meet. However, the SIFE president wanted no new projects, no new events, and would not approve of the venture. At the same time, the school dean wanted its students to take entrepreneurial risks - taking action on an idea was seen as more critically positive a decision than its ultimate success or outcome. 

Jefferson still saw the venture as a way to bridge the gap between the theatre department and the business school, plus the Founders Inn wanted additional business during their off days and times. The theatre department had already balked at the idea of adding a Christmas play to their lineup of events, so there was no "competition."  And the community expected something with a Christmas theme to come out of the university. There was an opportunity staring him right in the face that could be a win/win/win!

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Published

2024-02-04

Issue

Vol. 6 No. 2 (2009)

Section

Cases

License

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