THE PUB: GROWING A MATURE BUSINESS
Keywords:
firm growth, hospitality industryAbstract
The Selwyn Pub was entering its 17th year. Each year revenues had grown. Last year, however, the rate of growth had slowed considerably. While eighty percent of the revenue was generated from the sale of alcoholic beverages and nearly 60% of those sales occurred in the warm months. While several changes had been made to the Pub in the past 3 years to increase food and cool weather sales, however, these actions had little effect. it was clear that changes would need to be made if the Pub was to return to its former growth pattern.
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Published
2024-02-04
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