JST PRESS: SELF-PUBLISHER

Authors

  • Jerry Kirkpatrick California State Polytechnic University Pomona
  • Susan Peters Retired - University of North Carolina at Pembroke

Keywords:

marketing, publishing industry

Abstract

James Scott Tames is a marketing professor who has decided to try his hand at self-publishing. Eager to see his 1994 scholarly/professional book The Economist's Attitude Towards Advertising in paperback, he reacquired all rights to the work in 2006 and began the process of becoming a self-publisher.  He has formed the sole proprietorship JST Press, purchased numerous books and software programs to help him learn the self-publishing business and execute the necessary tasks, and hired the cover of the paperback version designed. He now needs to decide which method of printing to order- offset or print on demand (POD), what price to set on the book, and how to promote and distribute the work. He needs a marketing plan.

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Published

2024-02-04

Issue

Vol. 6 No. 2 (2009)

Section

Cases

License

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