QUALITY INN BAYSIDE

Abstract

Quality Inn Bayside has been a highly unprofitable hotel due to poor management. The Roya Group of Ankara Turkey made the decision to purchase the motel as they believed that with proper attention, management could turn this negative trend around and transform the hotel into a profitable entity. The new owners were determined to turn the motel into a hotel and achieve a profitable status within two years. After discussion with the hotel’s senior management, it was concluded the biggest problems causing their past poor performance, and subsequent financial losses, were summarized as follows: The Quality Inn Bayside had a lack of competent operational management, a nonexisting human resource management plan, a missing HR department or even an HR manager; and lacked a marketing strategy, plan, or even a marketing manager. This case was ideally suited to provide students a way to examine an actual business and to utilize tools to ascertain problems, come up with alternatives, recommendations, and an implementation plan.