HOW CAN IT GET ANY WORSE? TWO HURRICANES IN FOUR WEEKS
Keywords:
hospitality industryAbstract
Jim Foster, the owner of the Selwyn Pub, had managed to steer his family business through many difficult challenges since it opened in 1990. Fierce competition, recessions, and even the death of the iconic Selwyn Pub oak tree had not managed to erode the customer loyalty that was essential to the success of the Selwyn Pub. However, two hurricanes in the past 30 days the last leaving no power, spoiled food, and no prediction on when the power would be restored. Unexpectedly, power was restored three days early, should he open with no food, and limited service staff and risk disappointing customers or wait until he was fully ready. This was the decision he had to make.
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