GRACIOUS GOODIES: A STORY OF ADAPTATION, EMOTIONAL INTELLIGENCE, AND ETHICS
Keywords:
entrepreneurship, small business, hospitality industry, competitive rivalry, ethicsAbstract
Grace Gentry had long dreamed of having a small café and catering business where she could share her love of cooking and the wonderful creations she learned how to make from her beloved grandmother, Granny G. After her husband retired from the military, Grace finally got a shot at making her dream a reality. Gracious Goodies’ catering business was on solid footing after two years, and Grace moved forward with her plans for a café.
Running the café business was significantly more challenging than the catering business. Staffing the café was a huge challenge given the low unemployment rate in the region, and Grace found herself working over 60 hours per week trying to keep both businesses afloat. After a year, Grace decided to close the café, and a new idea blossomed: takeaway. Her customers had been requesting full meals that they could take home to warm up later for dinner, but she did not have time to explore this new business fully until now.
The takeaway business took off almost immediately. Almost as quickly, however, one of Grace’s competitors began a smear campaign using their employees, customers, and social media to attack Grace’s takeaway business. Verde’s had been in the community for a long time, and they had a loyal following. Grace had to decide how to protect her business effectively and how to help her employees and customers survive these attacks unscathed.
Downloads
Published
Issue
Section
License
This work is licensed under a Creative Commons Attribution-NoDerivatives 4.0 International License.
Authors who publish with this journal agree to the following terms:
- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).