IMPORTING PIPES INTO AFRICA
Keywords:
international business, exporting, mining industryAbstract
François LeGrand, owner of a U.S.-based export company specializing in OEM heavy equipment parts for the mining industry, has the opportunity to bid on a contract sourcing pipes for a company in Gabon, Africa. This piping is not the type of product François is used to exporting, but the African mining company has been his client for over 15 years. François is faced with assessing this one-time opportunity and ascertaining if the opportunity is worth pursuing given the business risks. This case is designed for students studying international business, global commerce, international management, or international marketing. The case aligns with NASBITE CGBP’s Learning Tasks where students can apply various assessment models such as PESTEL and CAGE to evaluate risks.
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