COMPETITION AND CONSOLIDATION: STRATEGIES IN THE HIGHER EDUCATION TEXTBOOK MARKET
Keywords:
textbook industry, competitionAbstract
In the Fall of 2018, Cengage publishers unveiled a flat fee subscription to access their entire catalog of higher education materials in an attempt to improve their financial standing. Then, in May 2019, Cengage announced a potential merger with Mc-Graw Hill publishers. In an already highly competitive market, complicated by the proliferation of open access materials, textbooks rental programs and seemingly lower numbers of students purchasing textbooks, what will the impacts on the market be as a result of such a merger? How can the Department of Justice and the Federal Trade Commission evaluate these impacts?
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