A Baker's Decision
Keywords:
case study, marketing, marketing strategy, market opportunities, Promotional plan development, target specific marketsAbstract
This case is based on an actual company and situation and is intended to be used in both junior and senior level marketing courses involving marketing strategy and/or marketing planning. The case provides the students with the opportunity to use technology skills to develop an action plan for the business. The classroom discussion should focus on the market opportunities for the business within a specific business environment. Promotional plan development for specific target markets and product development for specific product opportunities should be the main points covered in the discussion.
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